About Us
Local Businesses Need a Cheerleader
Local Businesses Speaking Up & Creating Opportunities for Small Businesses
The pandemic created an economic crisis. Federal funding only helped 26% of La Crosse County businesses.
Meanwhile, Inflation is rising. Business travel has not returned. Worker shortages are burning people out. Erratic supplies make sales tough.
We need:
- To help keep puting food on the table for our friends and neighbors
- Someone helping us see what’s coming
- A voice to government
- More resources
- A “cheerleader”
- Hope
Why We Exist
Our Pledge
We will include all. You do not have to pay to be considered a part of our community. We must show you the value.
What We Will Do
We will find best practices, tips, more time-efficient and cost-efficient ways to keep you competitive.
We will be your cheerleader.
Our Leadership
As the weight of 2020 set in, members of the North La Crosse Business Association (NLBA) addressed the tough questions on every business leader’s mind – how do we stop the increase in online sales accelerated by 2020, and how do we unite to save small local jobs, families, and dreams?
The Get on Living Safely campaign began.
The NLBA began inviting partners to join in this pioneering effort. The founding volunteers began raising money and planning the launch, with a goal of starting before the Holiday season and continuing beyond.
Two years later, it was clear that with workers shortages, supply shortages, inflation, and an accelerated rate of people turning to online shopping, the need to continue promoting doing business locally to help our friends and neighbors needed to continue.
The Greater La Crosse LOCAL Business Alliance began two years to the day that businesses were told to close for “two weeks to flatten the curve” – March 17, 2022.
